Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
The state of the economy is “disappointing” and people’s frustrations with Labour’s performance in office are understandable, a Cabinet minister has acknowledged. Commons Leader Lucy Powell insisted the Government was turning the situation around but accepted she wanted to see economic improvements faster. She defended the “difficult decisions” taken by the Government, saying “we didn’t [...]